About this document
Scolari Transmedia Storytelling by Alana Giro Jorge is a document available to read on EtoBox.
This article is a theoretical reflection on "transmedia storytelling" from a perspective that integrates semiotics and narratology in the context of media studies. The analysis includes a description of the multimedia textual structure created around the Fox television series 24. The article analyzes transmedia storytelling from the perspective of a semiotics of branding.
- Author
- Alana Giro Jorge
- Language
- EN