Can I read Global Marketing on EtoBox?

Global Marketing by Gillespie, Kate, Hennessey, H. David is a business book available to read on EtoBox.

What is Global Marketing about?

<p>Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.</p>

Who reads Global Marketing?

Author

Gillespie, Kate, Hennessey, H. David

Publisher

South-Western Cengage Learning; South-Western College Pub

Published

2011

Language

EN

ISBN

9780538473392

Category

business

Subjects

Management, Business, Marketing

Rating

4.4 / 5 (156 ratings)

Updated

2026-03-14