Can I read How We Connect on EtoBox?

How We Connect by Peter Coughter; Ford Library E-Book Collection is a book available to read on EtoBox.

What is How We Connect about?

A ll right, we're dancing with the audience and we're not dancing with a stranger. We know everything we possibly can about them. Presumably, they know a lot about us as well. But how do we make the connection that will get us what we want? First, we need to understand how the audience decides about us and what we have to say. Well, they listen to us and they make up their minds, right? No, not exactly. And as we said earlier, I don't believe they remember a lot about what we actually say. They look at us and listen to us and begin to form an opinion. There has been a good deal of research done on exactly how people take information away from a presentation. The findings in all the studies are remarkably similar. You may find what they reveal to be surprising.

Author

Peter Coughter; Ford Library E-Book Collection

Publisher

Palgrave Macmillan US

Published

2012

Language

EN

ISBN

9781137512338

Subjects

Business, Psychology, Marketing

Rating

3.89 / 5 (226 ratings)

Updated

2026-03-14