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Pepsi Blue: Marketing and Challenges in India by jashan is a document available to read on EtoBox.

This document provides information about Pepsi Blue, a berry-flavored soft drink produced by PepsiCo in 2002. It summarizes the objectives, introduction, history, marketing mix, and reasons for failure of Pepsi Blue in key markets. The objectives included understanding Pepsi Blue as a brand, its marketing strategy in India, competition, and repositioning opportunities. Pepsi Blue had a cotton candy-like taste and blue coloring, but its sugary flavor and distribution challenges led to its discontinuation. Th

Author

jashan

Language

EN