About this document
iPhone Launch Campaign Strategy in Pakistan by Sana Naveed Fawad is a document available to read on EtoBox.
The document outlines an advertising campaign for the iPhone launch in Pakistan. The primary target market is professionals earning 400,000 per month. The campaign will position the iPhone as providing an "exclusive Apple club membership" and being both professional and hip. The creative strategy will focus on iPhone applications to appeal to consumers. Media vehicles will include TV, magazines, digital, radio, internet, viral marketing, mobile ads, and billboards. The launch event will be a laser show in B
- Author
- Sana Naveed Fawad
- Language
- EN