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What is Understanding Strategic Business Units about?

This document describes the strategic business units (SBUs), which are groups of products or services that share customers, competitors, technology, and key success factors. It explains that SBUs have a unique mission, identified competitors, recognized markets and products, and independent accounting. It also analyzes advantages such as focus on strategic priorities and disadvantages such as complexity in management. Finally, it provides examples of SBUs within Coca-Cola.

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ScribdTranslations

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