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What is Marketing Framework for Hallyu Exports about?

This article outlines a framework for marketing cultural exports, specifically analyzing the South Korean music industry and the phenomenon of Hallyu, or the Korean wave. It discusses the strategies employed by South Korean media producers, including collaborations and joint ventures, to effectively position cultural products in global markets. The study highlights the significance of cultural technology in promoting these exports and suggests further research to generalize findings across various cultural

Author

tranmongbinh484

Language

EN