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Word of Mouth Success in Publishing by Cristian Ortiz Seguel is a document available to read on EtoBox.
What is Word of Mouth Success in Publishing about?
Publishers strive to create "word of mouth" buzz around new books to drive sales. Word of mouth, where many people talk about a book, was influential in the early success of the Harry Potter series. Some publishers have tried stimulating word of mouth by having staff read and discuss books publicly. With social media, generating viral conversations about books online has become more systematic, but publishers still struggle to achieve this consistently and its remains unclear how to guarantee word of mouth.
- Author
- Cristian Ortiz Seguel
- Language
- EN