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What is Cadbury Crisis Management in India about?

This document summarizes a business crisis faced by Cadbury India in 2003 when worms were found in some of their Dairy Milk chocolate bars. This led to a major drop in sales and damage to their brand reputation. Cadbury addressed the crisis through a focused communications program to rebuild trust with stakeholders. They claimed poor storage, not manufacturing, caused the issue. Cadbury introduced new more secure packaging and hired Amitabh Bachchan as a brand ambassador to announce the changes and restore

Author

FISB_Taniya

Language

EN