About this document
Overview of Social Marketing Concepts by Bikila Mitiku is a document available to read on EtoBox.
The document provides an overview of social marketing, distinguishing it from commercial and societal marketing, and emphasizes its focus on achieving socially desirable goals rather than profit. It discusses various marketing concepts, including societal marketing, which balances consumer needs with societal welfare, and cause-related marketing, which links corporate efforts to social causes. Additionally, it outlines the tasks and objectives of social marketing campaigns aimed at influencing behaviors for
- Author
- Bikila Mitiku
- Language
- EN