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Understanding Client Types for Marketers by ScribdTranslations is a document available to read on EtoBox.
What is Understanding Client Types for Marketers about?
The document classifies two general types of customers: current and potential customers. Current customers generate current sales, while potential customers could generate future sales. Both types are further divided into more specific classifications, such as active and inactive customers, high, medium, and low purchase frequency, and satisfaction levels. These classifications allow companies to better tailor their offerings and marketing efforts to meet the needs of each type of customer.
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- ScribdTranslations
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- EN