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This study investigates the impact of user interface (UI) on self-service kiosks in the fast-food industry in Nueva Ecija, Philippines, focusing on its correlation with customer experiences. Findings indicate that a majority of users, particularly those aged 21 to 35, find the kiosks easy to use and intend to continue using them, although some faced technical issues. Recommendations for improvement have been proposed based on the research outcomes to enhance customer satisfaction and operational efficiency.

Author

Jewel Baniago

Language

EN