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What is Estimating Mobile App Demand Parameters about?

This paper by Michael Scholz discusses a method for estimating demand function parameters for mobile applications, focusing on maximizing profits for app developers. It introduces a procedure based on the Fulfilled Expectations Cournot Model to assess factors like willingness to pay, demand elasticity, and network value. The empirical application uses data from Apple iPhone apps to validate the proposed estimation method and its implications for app pricing and marketing strategies.

Author

Tạ Hà Ngân

Language

EN