About this document
Market Segmentation Explained by Priyanka Halder is a document available to read on EtoBox.
Market segmentation involves dividing a potential market into groups with common needs or characteristics and targeting specific segments with tailored marketing mixes. It can be defined as the process of separating a market into distinct subsets. The goal is to select one or more segments to target with a unique combination of product, price, place and promotion.
- Author
- Priyanka Halder
- Language
- EN