About this document
Retail Location and Store Design Principles by Poorna Kondur is a document available to read on EtoBox.
The document discusses key considerations for retail location and store design. It identifies the importance of selecting the right location based on factors like customer demographics, competition, and accessibility. Specific location types are outlined like malls, shopping centers, downtown areas, and their pros and cons. Store design elements are also summarized, including layouts, exterior elements, interior design, displays, lighting, and atmospherics. The goal is to strategically use space to influenc
- Author
- Poorna Kondur
- Language
- EN