Can I read The Effects of Relationship Ma on EtoBox?
The Effects of Relationship Ma by thaonguyenngo906 is a document available to read on EtoBox.
What is The Effects of Relationship Ma about?
This study investigates the impact of relationship maintenance and investment on the performance of retailers using self-service technology (SST), specifically in Taiwanese convenience stores. It finds that higher perceived relationship investment enhances relationship performance, and factors like computer anxiety and time consciousness moderate these effects. The research highlights the importance of integrating SSTs into relationship marketing strategies to improve customer experience and loyalty.
- Author
- thaonguyenngo906
- Language
- EN