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What is Balanced Scorecard in Team Sports Management about?

This document discusses applying the Balanced Scorecard strategic planning framework to team sports businesses. It begins by introducing the Balanced Scorecard and how its four perspectives of financial, customer, internal processes, and learning and growth can help sports businesses implement their strategy. It then explains how the Balanced Scorecard can be used at three levels for a sports business: mapping its overall strategy, defining perspectives within scorecards, and setting indicators to measure s

Author

aahandbal

Language

EN