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What is Values in Agri-Food Innovation Ecosystems about?

The article discusses the role of values in fostering sustainability-oriented innovation (SOI) within the agri-food value-chain, emphasizing that innovation is driven more by organizational models and human behavior than by technology alone. Through participatory focus groups conducted as part of the Ploutos H2020 project, the authors identify diverse cultural, social, and economic values that influence decision-making and collaboration among stakeholders. The findings highlight the importance of strong col

Author

gonzalo villouta

Language

EN