About this document
Media Fatigue in Ethnic Minorities by dingfei048 is a document available to read on EtoBox.
This study investigates the factors influencing intermittent dropout behavior among ethnic minorities using short video apps, specifically Douyin. It identifies perceived social overload and perceived discrimination as significant contributors to media fatigue, which in turn leads to intermittent dropout behavior, while perceived information overload does not show a significant impact. The research highlights the need for further exploration of media fatigue in ethnic minority contexts and suggests that use
- Author
- dingfei048
- Language
- EN