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Service Marketing by KANGBURA TERON is a document available to read on EtoBox.
What is Service Marketing about?
The document outlines key characteristics of services, including intangibility, perishability, inseparability, heterogeneity, and lack of ownership, which differentiate them from goods. It also classifies services into categories such as consumer, business, social, professional, and personal services, highlighting their unique features and examples. Additionally, it discusses factors driving the growth of the service sector, challenges faced, and the differences between goods and services.
- Author
- KANGBURA TERON
- Language
- EN