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Institutional Environment by Rehan Rahmadian is a document available to read on EtoBox.
What is Institutional Environment about?
This study examines the impact of the institutional environment on entrepreneurial marketing and its effect on the performance of culinary SMEs in Palu City, Indonesia. The findings reveal that while the institutional environment positively influences entrepreneurial marketing, it does not directly affect marketing performance; however, entrepreneurial marketing serves as a significant mediator in this relationship. The research emphasizes the importance of understanding these dynamics to enhance the market
- Author
- Rehan Rahmadian
- Language
- EN