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What is Understanding Attitudes in Consumer Behavior about?

1) Attitudes represent an enduring organization of beliefs, feelings, and behavioral tendencies towards some object or aspect of our environment. They have three main components - cognitive, affective, and behavioral. 2) Marketers attempt to change attitudes by targeting one or more of these components, such as changing beliefs, increasing positive feelings, or influencing response tendencies. 3) Individual and situational factors influence the persuasion process and ability to change attitudes. The ela

Author

Đức Nguyễn

Language

EN