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What is Impact of Culture on Business Functions about?
Culture consists of the shared beliefs, behaviors, and artifacts that characterize a society. It is learned and influences all business functions. Culture manifests itself through aesthetics, religion, language, societal organization, and other factors. Understanding a culture is important for international business because cultural values shape attitudes in areas like marketing, human resources, leadership, and more. Failing to comprehend differences in cultural perspectives can lead to business problems.
- Author
- Camella Babao
- Language
- EN