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Sneaker 2013: New Balance by rozoli.ml is a document available to read on EtoBox.
What is Sneaker 2013: New Balance about?
This case discusses a potential new shoe project called Sneaker 2013 for New Balance. The shoe would be endorsed by Olympic gold medalist Kirani James and targeted at younger consumers. Key details provided include projected sales volumes, costs of building a new factory and equipment, working capital needs, and variable costs. The case asks for a recommendation on whether New Balance should proceed with the project based on a financial analysis.
- Author
- rozoli.ml
- Language
- EN