Skip to content

Opening book details…

About this document

S7 New Product-S9 Place by Trung Duong is a document available to read on EtoBox.

The document outlines strategies for new-product development and product life-cycle management, detailing the process from idea generation to commercialization. It emphasizes the importance of understanding customer perceptions of value and various pricing strategies, including value-based and cost-based pricing. Additionally, it discusses factors influencing pricing decisions, such as market demand, competition, and economic conditions.

Author
Trung Duong
Language
EN