About this document
Dettol by Saniya Mariyam is a document available to read on EtoBox.
Dettol launched several marketing campaigns on different platforms to promote hand hygiene during the COVID-19 pandemic. This included an instructional TV ad, a partnership with NDTV for a telethon promoting unsung heroes, and a viral #HandWashChallenge on TikTok. The campaigns effectively increased awareness of handwashing and hygiene practices. Dettol sales increased 62% globally as customers prioritized disinfectants, and the company aligned its messaging with public health recommendations.
- Author
- Saniya Mariyam
- Language
- EN