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Anti-Smoking Advertising Effectiveness Study by Shishan Ahmad is a document available to read on EtoBox.

What is Anti-Smoking Advertising Effectiveness Study about?

This document analyzes the effectiveness of anti-smoking advertising messages and media in Malaysia. It reviews literature on evaluating advertising effectiveness and the impact of message type, media channels, and demographic factors. The study found that fear messages were most effective and the internet was the most impactful media, while differences existed in effectiveness between genders but not ethnic groups.

Author

Shishan Ahmad

Language

EN