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Can I read Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies on EtoBox?

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by Riyad Eid, Riyad Eid is a nonfiction available to read on EtoBox.

What is Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies about?

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Who reads Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies?

It is typically read by self-directed learners exploring a subject in depth.

Common subject areas: history, science, philosophy, social sciences.

Author
Riyad Eid, Riyad Eid
Publisher
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Published
2013
Language
EN
ISBN
9781283959681
Category
nonfiction
Subjects
Management, Business, Marketing

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