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Brand Strategy Development for ADcode by Tí Đẹt is a document available to read on EtoBox.

What is Brand Strategy Development for ADcode about?

This thesis examines the process of branding for a new advertising agency called ADcode. The document provides background on the author, Juha-Pekka Ropo, who is completing his thesis as part of his International Business degree program. The thesis explores branding theory and creates a brand strategy to position ADcode in the market. It discusses the importance of brands, the history of branding, brand management approaches, and the branding process. The practical portion involves analyzing ADcode

Author

Tí Đẹt

Language

EN