Can I read The One to One Manager : Real-world Lessons in Customer Relationship Management on EtoBox?

The One to One Manager : Real-world Lessons in Customer Relationship Management by Martha Rogers, Don Peppers is a nonfiction available to read on EtoBox.

What is The One to One Manager : Real-world Lessons in Customer Relationship Management about?

In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.

Who reads The One to One Manager : Real-world Lessons in Customer Relationship Management?

Author

Martha Rogers, Don Peppers

Publisher

John Wiley and Sons, Inc

Published

2000

Language

EN

ISBN

9781841120935

Category

nonfiction

Subjects

Marketing, Business, Management