Can I read Understanding Situational Theory of Publics on EtoBox?
Understanding Situational Theory of Publics by Christopher Philip is a document available to read on EtoBox.
What is Understanding Situational Theory of Publics about?
The document discusses situational theory and the four types of publics: nonpublic, latent public, aware public, and active public. It identifies the key factors that determine the type of public as problem recognition, constraint recognition, and level of involvement. The type of public influences how and what an organization communicates to that public.
- Author
- Christopher Philip
- Language
- EN