About this document
Shopee by Vũ Duy Giang is a document available to read on EtoBox.
Shopee is a Singaporean e-commerce company launched in 2015, expanding into Southeast Asia, East Asia, Brazil, and Mexico, and operates on a hybrid C2C and B2C model. It utilizes a MySQL cloud data warehouse to analyze customer data for personalized recommendations and advertisements across various platforms. While this system enhances consumer engagement, it raises concerns about privacy and the handling of personal information.
- Author
- Vũ Duy Giang
- Language
- EN