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The document summarizes an advertisement campaign comparison study conducted during the 2011 FIFA World Cup. The purpose of the study was to examine the effect of advertisement campaigns on consumer behavior during a major sporting event. Previous research indicated that ad campaigns attract more customers than single ads during big events like the World Cup or Olympics. As cricket is very popular in India, the study aimed to understand the impact of ad campaigns during the 2011 Cricket World Cup held in Ma

Author

kapil874

Language

EN