About this document
Amazon by phuc hau is a document available to read on EtoBox.
International company management requires adapting to different cultural and legal environments in various countries. Amazon struggled in China due to cultural differences, including preferences for quick delivery, impulse purchases, low prices, advertising, and mobile shopping. Amazon was also disadvantaged by strong competition from Alibaba and regulations favoring domestic companies. To succeed in China, Amazon should have localized its operations more, including mobile strategy, social media integration
- Author
- phuc hau
- Language
- EN