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What is Bajaj Fans Marketing Strategy Overview about?

Bajaj Electricals Ltd overhauled their marketing strategy for fans in 2000 to become a leading player in the market. They segmented the market and launched sub-brands like Bahar, Maxima, Grace and Crown at different price points. The umbrella brand Bajaj Fans was positioned as "Subse Tez", meaning incredibly fast fans that deliver maximum air flow and cooling. This addressed a key consumer insight. The marketing strategy included expanding the product line, becoming more competitive on price while maintaini

Author

Dishan John

Language

EN