Can I read Consumer Psychology and Marketing on EtoBox?

Consumer Psychology and Marketing by Thanh Phan Ngọc is a document available to read on EtoBox.

What is Consumer Psychology and Marketing about?

The American Psychological Association’s bibliographic database, PsycINFO, provides an essential resource for researchers, faculty, students and professionals seeking information in the areas of psychology, behavioral science and other related disciplines. Why people purchase the products they do or why they attach importance to some items over others are questions that businesses have long sought to answer. Psychological research on product positioning and branding, persuasion, consumer behavior, and

Author

Thanh Phan Ngọc

Language

EN