Can I read Writing an IMC Plan Guidelines on EtoBox?

Writing an IMC Plan Guidelines by Kevin Moran is a document available to read on EtoBox.

What is Writing an IMC Plan Guidelines about?

The document provides guidelines for writing an Integrated Marketing Communications (IMC) plan divided into three sections: 1) Situation Analysis which includes an overview of the industry, product/service review, and consumer research; 2) Marketing & Advertising Plan which defines marketing objectives, target audiences, positioning strategy, and communication objectives; and 3) Strategic Plan which outlines the campaign impact and duration, creative strategy including ad materials, and promotional budget.

Author

Kevin Moran

Language

EN