About this document
Experience Economy: 3 Steps to Success by Phan Thảo Nguyên is a document available to read on EtoBox.
This document summarizes an article that describes how customizing goods and services can create economic value by shifting them along a "progression of economic value". The progression moves from goods to services to experiences to transformations. The document argues that customer satisfaction surveys alone are not sufficient for companies to determine where and how to customize, as they measure expected versus perceived satisfaction rather than understanding specific customer wants and sacrifices. It int
- Author
- Phan Thảo Nguyên
- Language
- EN