About this document
Turkish Airline Competitive Strategies by zewriters is a document available to read on EtoBox.
The document discusses competitive strategies of airline companies operating in the Turkish domestic aviation market. It summarizes the history and development of Turkish civil aviation and profiles major airline companies. It also covers concepts of competitive strategy, services marketing, dimensions of service quality and factors that affect passenger choice. In-depth interviews were conducted with airline authorities to explore competitive strategies. A survey was administered to understand passenger ex
- Author
- zewriters
- Language
- EN