About this book
Remaking Of Radio, The (broadcasting & Cable Series) by Vincent M. Ditingo is a book available to read on EtoBox.
<p>In this era of advancing media technology, radio has endured because it has successfully adapted to change. The Remaking of Radio is a comprehensive examination of those adaptations and of the many factors shaping today's ten-billion-dollar commercial<br> radio industry.<br> <br> <br> Media expert Vincent M DItingo explores and explains the principal characteristics of radio's 'new age', including:<br> • The initial deregulation of the industry by the FCC, resulting in a financial investment frenzy;<br> • The introduction of satellite<br> technology, broadening the scope of networks while creating a trend back to the national personality programs of the 1930s and 1940s;<br> • AM's decline as a result of the explosive growth of FM and its partial recovery with the boom in talk radio;<br> • Radio's<br> strengthened financial staiblity stemming from the FCC's relaxation of local and national ownership limits; and<br> • The move towards digital audio transmissions, improving radio's service to both advertisers and listeners. Vincent M Ditingo is an<br> award-winning business writer, media consultant, and educator. He is a former senior editor of radio for Broadcasting and Cable and
- Author
- Vincent M. Ditingo
- Publisher
- Boston: Focal Press
- Published
- 1995
- Language
- EN
- ISBN
- 9780240801742
- Subjects
- Business, Social Science