Can I read Analyzing Brand Insights from Social Tags on EtoBox?
Analyzing Brand Insights from Social Tags by xxx xxx is a document available to read on EtoBox.
What is Analyzing Brand Insights from Social Tags about?
The article discusses a novel approach to extract qualitative brand information from user-generated social tags, which are keywords associated with online content reflecting consumer perceptions. The authors compare their method to traditional techniques and demonstrate its advantages in revealing disaggregate-level insights into brand associations and perceptions. By utilizing text-mining and data-reduction methods, marketers can effectively analyze social tagging data to monitor trends and understand dive
- Author
- xxx xxx
- Language
- EN