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Online Banking Consumer Acceptance Study by asimmusic is a document available to read on EtoBox.

What is Online Banking Consumer Acceptance Study about?

This document provides an introduction to a study investigating online banking acceptance through the lens of the technology acceptance model (TAM). It begins with background on the growth of online banking in Europe and Finland compared to the US. The authors then define online banking as services allowing transactions through bank websites. The goal of the study is to better understand factors influencing online banking acceptance based on TAM and prior e-banking research. The document outlines the litera

Author

asimmusic

Language

EN