About this document

Online Marketing Strategies and Segmentation by k-911 is a document available to read on EtoBox.

This document discusses the impact of information technology on marketing and online marketing. It defines online marketing and discusses its principles and technical aspects. It explores how online marketing can affect businesses through product positioning, repositioning, and determining appropriate pricing and distribution channels. The document also covers market segmentation, discussing the various bases for segmentation including socio-cultural, usage-related, usage situation, benefits, and hybrid seg

Author

k-911

Language

EN