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What is Evolution of Customer Relationship Management about?

Customer relationship management (CRM) involves managing interactions with customers to improve sales, marketing, customer service and technical support. Early CRM relied on manual processes but now uses strategies, processes and technology to organize customer data. CRM provides critical customer insights to tailor products and services, empower sales teams, improve retention and increase profitability. The origins of CRM began with recognizing customers as key assets and using software to efficiently mana

Author

Diksha Vashishth

Language

EN