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Advertising Strategies for Maximizing Sales is a document available to read on EtoBox.

1. Edwin should use the market research results to determine which advertising medium will maximize returns on his RM1,100 budget. Television advertising generates the highest increase in weekly sales, but the marginal benefit decreases with each additional ad. 2. To allocate his expenditure, Edwin should calculate the marginal benefit of each additional ad for each medium. He can maximize sales and profits by spending more on television initially due to its high marginal benefit, but should also allocate

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