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Understanding Marketing Research Basics by rajeevv_6 is a document available to read on EtoBox.
What is Understanding Marketing Research Basics about?
Marketing research involves the systematic collection and analysis of data related to problems in marketing goods and services. It is used to gather objective information that can help solve marketing problems and guide decision making. Some key purposes of marketing research include identifying customer needs and behaviors, evaluating new products and services, and developing effective marketing strategies. It provides factual input that marketing managers can use to make informed decisions around issues l
- Author
- rajeevv_6
- Language
- EN