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Service Marketing Overview and Trends by Dawit Mihiret is a document available to read on EtoBox.
What is Service Marketing Overview and Trends about?
This document outlines 6 units on the topic of service marketing: Unit 1 provides an overview of service marketing including definitions, differences from goods marketing, and nature/characteristics of services. Units 2-3 cover the service environment and issues in service marketing. Unit 4 addresses the purchase process for services. Unit 5 examines consumer expectations of services. Unit 6 manages supply, demand, and productivity of services.
- Author
- Dawit Mihiret
- Language
- EN