About this document
Understanding Consumer Behaviour by Atul Mishra is a document available to read on EtoBox.
The document discusses consumer behaviour and the consumer decision making process, outlining 5 stages - need recognition, information search, information evaluation, purchase, and post-purchase behavior. It also covers factors that influence consumer decisions like psychological, social, cultural, and economic factors. The goal of understanding consumer behavior is to help organizations better satisfy customer needs through their marketing strategies and mix.
- Author
- Atul Mishra
- Language
- EN