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Nike by Abdul Sami is a document available to read on EtoBox.

What is Nike about?

Nike faced a major crisis in the 1990s when reports surfaced about poor working conditions and low wages at some of its overseas contract factories. To address this crisis, Nike implemented an image restoration strategy that included acknowledging responsibility, promising reforms, and taking actions to improve factory conditions and monitoring. This case provides a well-known example of crisis management that many companies have studied.

Author

Abdul Sami

Language

EN