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PGDM 3 by Js Kohli is a document available to read on EtoBox.

What is PGDM 3 about?

The document outlines the essential components of survey design for decision-making, emphasizing the importance of planning before questionnaire writing. It differentiates between primary and secondary data, discusses sampling methods, and highlights ethical considerations in data collection. Key takeaways include the need for clarity in objectives, the right choice of respondents, and the significance of data credibility.

Author

Js Kohli

Language

EN